Cannes Lions: Success for South Africa

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Natasha Skoryk finds that the African – especially South African – advertising industry walked away victorious from the 65th Cannes Lions International Festival of Creativity.

While the 2018 edition of the Cannes Lions awards did not lead to quite as staggering a haul as the previous year’s (which saw South Africa take home 27 awards), the advertising industry at the tip of Africa continues to produce topnotch work, and the industry leaders from South Africa receive staggering international acclaim. South Africa managed to snag 21 Lions this year and had 8 jurors across the various panels. This very quick summary of South Africa’s role at the so-called “Oscars of the Adverti sing World” demonstrates the respect and acclaim local adverti sers have the world over.

Continue reading in Callsheet Issue 8, here:

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