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ROMAN’S PIZZA CHALLENGES ITS CUSTOMERS TO TELL THE YEAR'S FUNNIEST JOKE |
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Roman’s Pizza is a brand well-known for its humorous advertising and now the fast-food chain wants to know if its customers are even funnier. Roman’s Pizza today launches its Funniest Joke of the Year Competition, in which the winner will take home a cool R10 000. The runners-up will win R5 000 and R3 000 respectively. The competition will largely make use of social media to generate entries and attract public votes. Roman’s Pizza has set up a special blog, www.romanspizza.co.za, where all jokes entered will be posted – and where the public can immediately decide if they are Funny or Unfunny. Liberal use will be made of social media to drive and promote the competition, both to aspirant jokesters and the voting public. Entrants will be able to submit jokes in video, audio, written or cartoon form, either directly onto the blog or via Facebook, Twitter or SMS. Submissions will be accepted from today until midnight on 30 September 2010. “Social media, simply, will be the best way to reach – and hold – our audience for the competition,” says Roman’s Pizza MD John Nicolakakis. “A great many of our customers are young, tech-savvy people who regularly use social media. It’s fast, informative and cost-effective – and the word-of-mouth value of social media over more traditional above-the-line advertising cannot be overestimated.”For John, a competition to find the best joke of the year is a logical next step in marketing the Roman’s Pizza brand. “Roman’s Pizza has long been associated with funny advertising, such as our advertisements with singer Robbie Wessels and our more recent character, Ditzy Doris. Humour informs the Roman’s Pizza brand, and it therefore makes sense to incorporate it into a competition. Plus, of course, we’ll get the opportunity to laugh until we cry!” he quips. He stresses that the competition will be entirely democratic and the eventual winner will be decided solely by public vote. “Humour is a very personal thing, and while a joke may be a gag to some, it might make others want to gag. By leaving the voting to the public, we will ensure that the winning joke will be the one with the greatest universal appeal,” he says. John warns, though, that apart from being funny, jokes submitted should also be original and not be offensive. “We like a hoot as much as the next joker, but we won’t be amused by copycats or gags that are obscene, racist or offensive in any way,” says John. | |||
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