South African Film Winners:

Ogilvy Cape Town won Gold in the Branded Content & Entertainment category for their Be The Coach for SAB.

King James Cape Town won Bronze in the Film Lions category for their Sir Sneaky for Santam.

South African Press Winners:

Three Golds for DDB South Africa Johannesburg for McDonald's South Africa/Kids Birthday Parties - Tiffany & Billy & Theodore (Product & Service)

Two Golds for DDB South Africa Johannesburg for McDonald's South Africa/Kids Birthday Parties - Billy & Theodore (Craft/Illustration)

One Silver for Tiger Brands/Enterprise TBWA\Hunt\Lascaris Johannesburg - Mommy's Boy & Mother-in-Law (Product & Service)

Three Bronze for TBWA\Hunt\Lascaris Johannesburg for City Lodge Hotels/Road Lodge - Alarm & Nature's Call & Late Night Television (Product & Service)

One Bronze for Draftfcb Cape Town for Media 24/Die Burger Newspaper - Blanket (Product & Service)

Two Bronze for DDB South Africa Johannesburg for McDonald's South Africa/Kids Birthday Parties - Cuckoo Clock & Trophy (Craft/Copywriting)

South African Radio Winners:

Three Golds for Net#work BBDO Johannesburg for Mercedes-Benz/Alert Assist - Cabo & Reunion & Boss (Cars & Automotive Services)

Three Golds for Net#work BBDO Johannesburg for Mercedes-Benz/Alert Assist - Cabo & Reunion & Boss (Best Scriptwriting)

Two Bronze for TBWA\Hunt\Lascaris Johannesburg for Tiger Brands/Doom Super Multi Insecticide - Colony & Secret (Household)

Two Bronze for TBWA\Hunt\Lascaris Johannesburg for Tiger Brands/Doom Super Multi Insecticide - Colony & Secret (Best Scriptwriting)

One Bronze for Net#work BBDO Johannesburg for Galderma/Benzac Anti Acne Cleansing Cream - Farts

Two Bronze for Net#work BBDO Johannesburg for Chicken Licken/Hotwings - Halitosis & Bacteria

Four Bronze for Ogilvy Johannesburg for Greenpeace/Greenpeace - Miriam & Michael & Daughter & Reunited

One Bronze for Ogilvy Cape Town for Kraft Foods South Africa/Stimorol Taste Twist - Choir

South African Direct Promo and Activation Winners:

Gold for Retail & E-Commerce, including Restaurants / Silver for Best Use of Live Events and/or Stunts: Wimpy Braille Burger by Metropolitan Republic JHB

Bronze for Direct Response – Digital Mobile Marketing, and PR - Best Use of Sponsorship: SAB – Be The Coach by Ogilvy Cape Town

Bronze for Direct Response Print or Standard Outdoor, including Inserts: Volkswagen The Bluemotion Label by Ogilvy Cape Town

South African Creative Effectiveness, Media, Mobile and Outdoor Lions Winners:

Silver for SAB Be the Coach by Ogilvy Cape Town– Media /Best Integrated campaign led by Mobile

Silver for Volkswagen Bluemotion Label by Ogilvy Cape Town– Media / Best use of print media

Silver for Tiger Brands Mommys Boy by TBWA\HUNT\LASCARIS Johannesburg – Outdoor Posters / Food

Silver for Land Rover Defender Lions, Bushbaby, Buffalo by Y&R Johannesburg – Outdoor Posters / Cars & Automotive Services

Bronze for Nando’s The Last Dictator Standing by Black River FC – Media /Best Use of Integrated Media

Bronze for Mercedes Blind Spot by NET#WORK BBDO Johannesburg – Outdoor /Billboards & Street Furniture