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FILM NEWS


LOERIES EXHIBITION GOES TO CITYVARSITY CAPE TOWN
02 Apr 2013
Loeries Exhibition goes to CityVarsity Cape Town   Staying in Cape Town for the second leg of its tour, the Loeries Exhibition will visit CityVarsity at the Kloof Street campus from 2 – 5 April. It will showcase the recent award-winning work in a gallery format, providing the perfect platform for students and industry professionals to view the best brand communication from our region.
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FIND YOUR VOICE AS A WRITER AND EXPRESS YOUR THOUGHTS
11 Mar 2013
The Write Voice creative writing workshop offers writers a unique opportunity to find their purpose in writing and to explore the endless possibilities they have to tell their story and express themselves.
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3 PEGS MOVIE TAKES ON MIDDLE EAST
05 Mar 2013
What would happen if an American soldier, an Israeli solder and an Arab soldier were accidentally locked in a room together with no way out. That is the premise of 3 Pegs, a new dramatic comedy starring Tom Sizemore co-produced by ZenHQ Films and Muddville.
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LOERIES AT THE MOVIES
04 Mar 2013

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Experience the World of Cadbury Dairy Milk Bubbly

This winter, Cadbury Dairy Milk embarks on a new story of joy as the much-loved chocolate brand presents their latest commercial Floating Cows highlighting the new Cadbury Dairy Milk Bubbly chocolate.

Created in conjunction with Ogilvy Johannesburg and directed by Michael Middleton of Jump, the commercial captures the lighter side of what happens when you combine SA’s best loved chocolate with a burst of bubbles both inside and out. The commercial takes viewers on a magical journey as we meet the Cadbury Dairy Milk Floating Cows which create the ‘bubbly milk’ that makes Bubbly chocolate so special.  

“The new Cadbury Dairy Milk Bubbly comes in a unique mould shape with soft and round chocolate bubbles on the inside and outside that melt in your mouth for a smoother, lighter, creamier moment. Just like the chocolate the commercial creates a magical interruption, it is unique and experiential and gets consumers to feel the brand, to talk about it and to love it” explains Tamsin Darroch, Kraft Foods Senior Brand Manager: Chocolate

The launch of NEW Cadbury Dairy Milk Bubbly TV commercial will be supported by a full 360 degree communication campaign including bold in-store point of sale units, online activity and public relations.

“South Africans feel a special affection for Cadbury Dairy Milk Chocolate and the recent launch of Cadbury Dairy Milk Bubbly continues to build on that strong emotional connection.” says Darroch

The Floating Cows commercial will officially flight for the first time across all major TV Channels from 14th August.

To view the commercial visit www.cadbury.co.za/bubbly

Issued by Olivia Hansen

 


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Scott
Much talk on this with colleagues today Whether this cponamy is real or fake (I lean towards fake, but I don't see the point of it), all the kneejerk FUD and way-cool marketing talk here is making more of this than it deserves. scnt has become mainstream since 1996 and, statements to the contrary .to produce cows along with pigs and the everpopular sheep. (Even dogs!) High-producing livestock sell for many tens of thousands $ on market yes, businesses use science for profit (gasp) .and yes, clones are doubtless in some foods today . Once you've done your due PubMed diligence to get the facts of it, if what you're left with is the willies .fine but don't spread it here. that's a gut reaction .What I want to know is: what really is the issue? Is there anything special about cloning that demands real consideration? As I see it, it breaks down to issues that are already under scrutiny .not to lessen them, but they're known . 1. reproductive tech generally . lots of issues, but keep in mind we're talking animals not infertile people. Artificial insemination is already the rule in agriculture, it's nothing new, and cloning doesn't change the process 2. animal cruelty. again, no issues that AI .and of corse the use of animals for food don't already bring. 3. longevity. that's the crux of it I think .SCNT just extends the life of a specific gene set, ethically no different from extending the life of an individual 4. food contamination. The products are genetically identical, so why would there be any new issue? And besides this case is dairy ..that comes from cows old enough and healthy enough to have had calves, people, wouldn't diseases have a chance to exhibit? we're not talking about embryos or even veal here . 5. sanctity of life . no different from AI issue here, except maybe prolonging the gene set is actually helping value the life of the individual Am I missing something or is there some special issue that makes cloning different from standard practices already in livestock agriculture? If not, then at least be honest about following your gut reaction and not an analysis of the science and ethics of it at all.- Mel
30 Aug 12 | 05:46

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31 Aug 12 | 20:18

 
 
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