David Phume Gets Animated Talking The Braai Show With AKA
Television producer David Phume is over the moon with viewer response to The Braai Show with AKA, currently airing on Thursday nights on SABC1 (DStv Channel 191). The show is in the Top 20 league – attracting on average more than two million viewers each week.
The series has a range of South African entertainers and other popular faces sharing a braai and having candid conversations with the award-winning rapper. The Braai Show with AKA has been so popular that a second season could well be on the cards in 2021.
AKA – real name Kiernan Jarryd Forbes – rocketed to stardom after releasing his debut solo album Alter Ego in 2011, and has been making hits and topping every music chart since then. In addition to being one of Mzansi’s most talked about personalities, AKA also enjoys winding down with good food and great company.
It is his love for all things grilled that gave birth earlier this year to The Braai Show with AKA on AKA TV, AKA’s own online subscription-based platform, and that’s where executive producer David Phume comes in.
Aware that SABC1 is South Africa’s largest television channel – and one that reaches a vast and young audience – Phume, a media and tech entrepreneur at Cake Media, saw the channel as the perfect vehicle from which to bring engaging, entertaining content to audiences throughout South Africa.
“While this show was originally produced for the AKA TV app, it has been repackaged to compete in prime-time television which attracts millions of eyeballs,” said Phume.
And he reveals that viewer feedback has been hugely positive: “People have got to experience a different side of AKA; someone who is not just a great musician but a skilled raconteur and a content creator for a mass audience.”
Phume, like AKA, has an impressive resume and is well known as South Africa’s first black animator. Together with his team at Penthouse Media, their most recent accolade is winning gold in November 2020 at the annual Promax Africa Awards in Singapore.
He studied 3-D animation at Boston Media House in Johannesburg before graduating from a San Francisco-based animation school where his teachers included professionals from international studios such as Pixar, Reel FX and Sony Pictures Imageworks. He founded Joburg’s Penthouse Motion Pictures in 2005, a broadcast design and animation studio which has since gone on to win numerous creative accolades.
“When I started animating back in 1995 my father was already filming music videos and today, we own two TV channels, Tshwane TV and GauTV, so the business of TV and content production will always be in my DNA.”
Phume reveals that for him the best thing about The Braai Show with AKA are the guests and admits: “There’s one person we wanted on the first season and that was Bonang Matheba. Hopefully we will be able to get her for Season 2!”
The entrepreneurial Phume is also already working on a number of other new TV productions and reveals that “the one that stands out is an animation series which we started back in 2016. It has been quite challenging from a business point of view but we believe the time for home grown animation content has arrived and we have to break the mould. Watch this space.”