Producers walked out of the Press and Industry screening at 11am on the first day of the Sundance Film Festival, where the film had its world premiere in the World Dramatic Competition, with an offer for global licence of rights to the Film from the biggest VoD Platform in North America. “They were the first ones to talk about Foreign Language Oscars potential,” remembers Producer Elias Ribeiro, “but they refused to put anything in writing and wanted to restrict the theatrical life of the film, so it could be more of a novelty on their platform. Saying no to them was one of the toughest decisions we had to make, but it paid off.”
Backed by one of the leading French Sales Companies, Pyramide International, the producers started to work on the positioning of the film as an Academy Awards contender in January. To date, the film has found a home in over 30 countries between distributors and broadcasters, proving its international appeal.
“Locally, the film took home two awards at the longest running festival in Southern Africa, the Durban International Film Festival, for Best Actor and Best South African Director. It was the best-performing film at both of its qualifying cinema runs in September, when we screened the film to ensure it would qualify for the Oscars,” says Producer Cait Pansegrouw. “It’s a film that was five years in the making, from inception, and it is one that all South Africans can be proud of.”
In August The New York Times listed The Wound on their Critic’s Pick List during its theatrical run in the USA, and most recently The Economist listed the Film under What is the World Watching. Inxeba is being represented in the US by Kino Lorber, one of the world’s top distributors of the finest art house and international films. Variety already picked up on the film’s promise by announcing the South African entry and calling it “An unflinching examination of sexuality, masculinity and cultural identity”. The film has won 12 International Awards thus far – three of these in the United States.
Peter Kwele, NFVF Head of Marketing and Communications, congratulated the creators of Inxeba, saying, “It is important for the content we produce to disrupt and propel audiences to introspect, and the film’s focus on important aspects of our culture and traditions while addressing topical issues of identity, masculinity and sexuality does just that. And I hope that we as South Africans will engage constructively around these issues.”
“To be honest, this would not be a satisfying moment if it wasn’t for the overwhelming love and goodwill we’ve received from South African (and in particular isiXhosa) audiences in the last few weeks,” says Director John Trengove. “Going into this, we were committed to making the kind of film that wasn’t being made in our industry. We told a story we felt was urgent, and we created the kind of male characters that we think are sorely lacking on our screens. We never once thought we’d make a crowd-pleasing film, let alone one that would represent South Africa as an Oscar submission. I hope this encourages other local filmmakers to take bigger risks and to try to express something of our uniquely South African experience.”
The film will release nationwide in South Africa in February 2018.
Tags: ‘Inxeba’, 12 International Awards, Best Actor, Best South African Director, Cait Pansegrouw, Durban International Film Festival, isiXhosa, Oscars, Pyramide International, singer Nakhane, The Economist, The New York Times, The Wound, Variety