JUMP Powers Demand Africa with Data-Driven Video capabilities
Demand Africa announced the integration of the JUMP Data-Driven Video solution into their OTT service, on 14 May 2019.
Demand Africa will now have access to a powerful business toolkit that will increase customer retention, service personalisation, engagement, and marketing effectiveness. It will be able to make informed, data-driven decisions, monitoring how content is consumed, understanding who its users are, and how they are using the video service.
Demand Africa managers will have access to JUMP’s one-stop-shop data insights platform where they can view their most relevant video business performance indicators and gain better insights into the performance of their video service discovery, acquisition, content, and consumption while visualizing and taking action on this critical data.
Demand Africa offers global access to the largest curated collection of Pan-African TV shows, series, soaps, movies and lifestyle entertainment direct from the continent. With over 1,000 hours of content, audiences can explore the culture, people, places and traditions of Africa and stream with social impact. Every subscription to Demand Africa supports creators and distributors from Africa and throughout the diaspora.
“We truly believe that working together, Demand Africa will transform its video service and will take their video business to the next level of the video industry’s evolution. By accessing a holistic view of their OTT services, Demand Africa’s managers will have actionable data at their fingertips; they’ll be able to act fast and this will impact ROI as never before,” says Jerónimo Macanás, CEO and co-founder of Jump.
“As a global streaming service, our customers are as diverse as the content we offer. We were very excited to find a partner like Jump who can give us deeper insights to better serve and program content for our audiences,” says Dean Cates, VP of Digital Strategy of Demand Africa