November 23, 2020

Loeries 2020 Facts & Figures Announced


Showcasing the Best in Creativity across Africa and the Middle East

The 42nd Loeries Awards has awarded the best in brand communications across Africa and the Middle East.

A total 264 Loeries were awarded across 16 categories including 5 Grands Prix, 28 Golds, 63 Silvers, 110 Bronzes, 14 Craft Golds ad 44 Craft Certificates.

Over 5,200 entries were received, with 18% of entries from outside South Africa. Overall, 1,217 brands were represented by 470 agencies from 20 countries across Africa and the Middle East. The awards were judged by over 140 regional and international industry leaders in their fields including international Jury Presidents Swati Bhattacharya, Till Hohmann, Dennis Lück, Katherina Tudball, Nicholas Hulley and Alan Kelly.

Grands Prix were awarded to:

  • In the Out of Home – Ambient category a Grand Prix was awarded to First For Women and FoxP2 Advertising for 16 Days Of Light Campaign
  • In the Print Crafts – Art direction category a Grand Prix was awarded to Novomed Allergy Clinic and Impact BBDO for Hidden Allergy Campaign
  • For SA Non-English Radio Station Commercials, a Grand Prix was awarded to BBC Studios and The Odd Number for Kasi Sensei Campaign
  • In the Film – Branded Content Film – Single Category a Grand Prix was awarded to Nedbank and Joe Public for Secrets
  • For Integrated Campaign a Grand Prix was awarded to Mastercard and FP7McCann for Astronomical Sales

The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.

Partners of the Loeries

Sanlam,  AB InBev, Barron, Brand South Africa, DStv Media Sales, Facebook, Tractor, Vodacom, Woolworths

Additional Partners and Official Suppliers

AAA School of Advertising, Aon South Africa, Backsberg, BEE Online, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Ludus Post Productions, Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Africa Initiative, Shift, Unstereotype Alliance, Vega School, VQI Communications Nigeria, Xneelo

Endorsed by

Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID

Official Media Partners

Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, IDIDTHAT.co, Mark Lives, Modern Marketing, MarkLives, The Redzone