Maximise Film Festivals in 2018

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With the huge variety of local and international film festivals, markets and events to choose from, it pays to do your homework, perfect your pitch and team up with the right people. Susan Reynard reports.

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Major film events locally and around the world are many and varied and mostly known by their acronyms. Individually and collectively they offer a wealth of marketing, distribution and funding opportunities, but how does the average filmmaker tap into these potentially lucrative events?

Carol Coetzee, CEO of the KwaZulu-Natal Film Commission, says they have a marketing and communication strategy split into market segmentation in which they identify which markets and festivals to attend.

Continue reading in the Dec 2017/ Jan 2018 Issue:

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