Rise of Local TV Content

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As audience appetites for relatable local content increases, so does the demand for
original ideas. Kim Crowie speaks to those riding this exciting new wave of storytelling. uZalo’s vibrant cast. The soapie is shot in KwaMashu, Durban and has been credited with “opening the industry” by casting budding actors.

South African television production may seem a far cry away from international content, but the industry is making major strides in creating quality, original series that reach beyond the norm and towards a future where local truly is ‘lekker’. This places the country on the cusp of greatness, with audiences on the lookout for fresh and unique shows, new faces and different storylines, says Candice Fangueiro, Head of Content: Africa at Showmax. “We’re in an era where you can’t afford to not listen to what your customer wants. More content is being created than ever before, locally and globally, from professionals who’ve been doing it for years,

Continue reading in Issue 4 of Callsheet, here:

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