Rolex Oscars Greenroom 2019: Perpetual Planet
On Oscar Night in Los Angeles, presenters of the Academy Awards traditionally gather in the Greenroom at the Dolby Theatre before appearing on stage in a live broadcast to millions of people.
Since 2016, Rolex has been responsible for the design of this famous room, changing the theme every year. In 2019, guests are invited on a journey to the bottom of the sea, a theme that is linked to the company’s Perpetual Planet campaign.
“The Greenroom theme is a celebration of the underwater world, one that Rolex is seeking to help protect through its Perpetual Planet commitment. Our aim is to expand our partnerships with individuals, institutions and organizations that promote exploration and the protection of the environment,” said Arnaud Boetsch, Rolex Director of Communication and Image.
Rolex has been connected to cinema over many decades. Directors who wanted to give their characters a watch that radiated a sense of prestige, courage, endurance and tenacity, often turned to Rolex out of choice. Now, the brand has embraced the world of cinema in support of the art of filmmaking.
Proud Sponsors of the Oscars
Creating long-term partnerships with individuals and organizations that recognize and uphold excellence is a part of Rolex’s ethos, instilled by the founder of the company, Hans Wilsdorf. Rolex became Proud Sponsor of the Oscars in 2017. It is Exclusive Watch of the Academy of Motion Picture Arts and Sciences and Founding Supporter of the Academy Museum of Motion Pictures, which aims to preserve film history. Through its association with the Museum, which is currently under construction in Los Angeles, Rolex is assisting in the transmission of knowledge about film to future generations. Rolex also supports individuals who achieve the highest level in their field. Brand Testimonies in cinema are Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese whose films have collectively won 57 Academy Awards.
Rolex’s connection to the oceans started with the creation in 1926 of the world’s first waterproof watch, the Oyster. The brand’s technical mastery of waterproofness continued, particularly with the advent of scuba diving at the end of the 1940s. Rolex set to work creating “tool” watches that could go ever deeper and could track immersion time, vital for diving safety. In the end, Rolex went as deep as it was possible to go. In 2012, an experimental watch, the Rolex Deepsea Challenge, went to the deepest point in the oceans with filmmaker and explorer James Cameron, strapped to the outside of his submersible on a robotic manipulator arm. It was the first solo dive to the Mariana Trench in the Pacific Ocean. Waterproof to 12 000 metres (39 370 feet), it resisted more than 12 tonnes of pressure on its crystal, kept perfect time and emerged from the water unscathed.
Design of the Greenroom
Greenroom guests are invited to join Rolex on an underwater journey that starts at a bronzed door, shaped like a hatch. Inside, they will find themselves in a vessel looking out through portholes to a world governed by the denizens of the deep, who appear in dramatic photos, made intensely real by backlighting. Echoes of the sea are everywhere, from the colour palette of vivid oceanic blues to furniture that evokes the soft shapes of waves and starfish. Coral-shaped laser cut-outs on the walls and ceiling, backlit in blue, offer a version of the sea as we imagine it: a mysterious world apart.
Rolex also pays homage to the pure theatre of filmmaking through a mise-en-scène in an aquarium that is framed like a cinema screen from the days of old Hollywood. The actual Rolex Deepsea Challenge watch that accompanied James Cameron to the deepest point of the oceans is displayed among the stylized fish that are depicted among seaweed and shells, all exquisitely sculptured by hand and covered in leather.
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