SA Gears Up For Commercial Season

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As the weather heats up in South Africa, local companies servicing the film industry prepare for peak season in international business. Susan Reynard reports.

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Spring Day on 1 September heralds the unofficial start of the commercial service season in the film industry. “South Africa is seen as one of the countries in the world with the best production crews, we have state-of-the-art studios, sound stages, post-production facilities and bundled with amazing locations that can put you anywhere in the world by only having to drive a few kilometres. We are definitely right there at the top of the choice list when any international production is choosing where to stage their next shoot,” says Johan van der Colff from PostCity. “Our country’s film and television incentive programme and the exchange rate also assist with giving South Africa an edge, especially when budgets are being prepared.”

Johan adds, “Our key attraction is our team of exceptional creative operators and the grouping of facilities that offers our clients the highest international standards all in a down-to-earth interconnected environment. Our inclusive and collaborative working environment, a large array of professional services and facilities like our 4K grading and viewing theatre and the immersive sound final mix stage are also big attraction points,” he explains.

Cal Kingwill from Priest Post Production says their motion graphics and VFX services are much in demand for international productions, plus “the ability to take an unusually asked for job bag from an agency producer’s desk and run with it from shoot to delivery. A national example is the new Puma Bloodline Kit Launch we worked on with Ogilvy Cape Town,” she says.

South Africa has been trading on a par with international companies for some years now, and often at more budget-friendly prices, maintains Lauren van Rensburg from Refinery. “Our end-to-end solution and extensive filmography résumé afford us a very good reputation in the marketplace. But under the hood, it’s really the efficiency and data integrity of the workflow that adds the most value. Again, it’s all in the customisation that you make a real impact. You need to be prepared to try new things, evolve and respond with agility to an ever-changing market,” she notes.

Continue reading Issue 9 for more on the commercial season in SA:

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