Shoot Your Commercial in Africa

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Natasha Skoryk finds that Africa’s skillful crews, wonderful range of locations and world-class creatives ensure the continent remains the world’s leading commercial service destination.

The Commercial Producers Association of South Africa (CPASA) found, in its 2017 annual survey, that the industry appears to be dipping, with fewer service commercials done than in previous years. Describing the last ‘season’, Moonlighting CEO Phillip Key decried it as being “a little less busy” than usual. There are many reasons for this: Cape Town’s severe water crisis scared off many potential visitors, ongoing political uncertainty globally makes people wary of travelling, and rising costs (in part due to South Africa’s recession) have made it less budget-friendly.

Continue reading in issue 6 of Callsheet, here:

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