The World of Gear Rental

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Natasha Skoryk chats to Henk Germishuysen, of Puma Video, to discover what the latest trends in gear rental are.

Many industry experts feel that technology has peaked; there has been a move towards cheaper, more budget-friendly gear options (such as the Blackmagic range, or the lower-end cameras of major brands), instead of the traditionally heavy-weight equipment of days-gone-by. This means that gear rental companies are having to adapt their business models. In some cases, this means chasing after the latest, state-of-the-art equipment (like the Sony Venice, which has been famously selected by James Cameron for use in the Avatar sequels).

Continue reading in Callsheet Issue 8, here:

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