July 20, 2021

Canon provides World Class Services at World Rally Championship Safari Rally 2021


Canon supplied the WRC event with its world-class Canon Professional Services. The event commenced from 24 June to 27 June 2021. It served as a magnificent opportunity for photojournalists across the nation.

The event provided photojournalists with the chance to indulge in breathtaking photography with challenging closed dirt roads, spectacular picture-postcard backgrounds and exotic wildlife. One hundred photojournalists took part in the event and Canon Professional Services (CPS) provided inspection, cleaning services along with simple cosmetic repairs. This was done to counteract the high probability of dust and damage accumulation post a dirt rally like the WRC Safari Rally 2021. Thus, journalists were able to get their gear examined, thoroughly cleaned and to repair any of the small damages that may have occurred due to the dry and dusty weather conditions at the Rally. Canon also provided journalists with the opportunity to loan high-end Canon equipment for the event.

Canon’s Director of Sales and marketing Amine Djouahra expressed her delight with the event and its participants saying, “As a company, not only do we care about providing a great product to our consumers but also to ensure that is working efficiently and optimally. Canon Professional Services is where we go above and beyond in making sure that the right level of support is provided to our consumers at every step.”

Stanford, a photojournalist from Standard media, who was part of the event commented, “The entire CPS experience from Canon was unlike anything I ever experienced before, it not only gave us the opportunity to try some really great quality camera gear but also provided us with support when needed. I got my gear checked and cleaned every day which is really key to good photography at such type of events given the constant exposure to dust and debris.”

Redefining the market and leading by example, Canon EMEA is looking forward to fortifying its position in the African market by providing global-scale opportunities to the people, empowering communities and refining the local talent.


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